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Unlike other ad platforms, eBay ads do not allow you to choose your targets-no keyword, category, demographic, or product targets-but will simply show an ad to shoppers eBay’s best match algorithm has determined are most likely to buy based on key factors such as your title and keywords matching up with the customer’s search. They are best used to show your brand’s products to potential customers within the eBay platform. Promoted Listings on eBay are similar to Amazon’s Sponsored Products or Google Shopping ads. That’s what you get with eBay’s Promoted Listings advertising feature. In short, you will get more eyes on your products at only the cost you’re willing to pay for an acquisition-a value proposition that’s hard to argue with. ![]() ![]() For any seller on eBay, the idea of boosting your product views by 36% is enticing, especially if you only have to pay when a sale is made.
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